yardēn /yar-dane’/
"descender" יַרְדֵּן
ra·sa /ˈräsə/
"essence" रस
Yarden Rasa is a purveyor of precision-crafted eyewear and artifacts, blending ancient symbolism with refined materials, modern engineering, and a philosophy of essence and flow.
Founded in 2020 by Keeneth Jaurdon Ross, our mission is to elevate the senses. To do so, we embrace ancient philosophy, sacred geometry, and the raw energy of street culture to create products that balance of power and refinement.
Founded in 2020 by Keeneth Jaurdon Ross, our mission is to elevate the senses. To do so, we embrace ancient philosophy, sacred geometry, and the raw energy of street culture to create products that balance of power and refinement.
THE TIMELINE
HERITAGE
At Yarden Rasa, we move with the wisdom of the ancients and the vision of those who shape the future. Our design ethos is not bound by a single era or tradition but is an ever-flowing convergence of sacred geometry, esoteric philosophy, and the untamed spirit of reinvention. Inspired by the grand narratives of ancient civilizations, the quiet imperfection of wabi-sabi, and the ever-evolving rhythm of the street, we craft artifacts that feel unearthed rather than made.
Sacred Geometry & Mysticism
Draws from the mystique of Ancient Egypt, Persian grandeur, and hidden knowledge embedded in mathematics, nature, and architecture.
Formal Streetwear & opulent minimalism
A balance of refined elegance and raw energy, merging tailoring, jewelry, and statement accessories.
Formal Streetwear & opulent minimalism
A balance of refined elegance and raw energy, merging tailoring, jewelry, and statement accessories.
Las Vegas & Transcendence
Our spiritual home—a city of reinvention, opulence, and illusion, where power is projected and presence is everything.
